Reduce ads and trackers across your home network
TAB Router filters known ad, tracker, and malware domains for devices on your network. Built-in AI assistant. No subscription required for core features. Just plug it in.
The average home is drowning in invisible junk.
of all internet traffic is ads, trackers, and analytics
tracking requests per device, every single day
of parents are concerned about what kids see online
is what you should pay for protection. Not $7.99. Not $79/yr.
Browser extensions only work on one device, in one browser. Your smart TV, your kids' tablets, your Ring doorbell - they're all completely exposed.
TAB Router applies protection across your network. It filters known ad and tracker domains before supported requests reach connected devices, including phones, laptops, and smart speakers.
And you don't need to be technical. At all.
Three steps. That's it.
Plug it in
Connect TAB Router to your modem with the included cable. Power it on. Wait 60 seconds.
Connect your WiFi
Find your personalized WiFi network name (it's on the card in the box). Connect your devices.
Done. Seriously.
Configured protection now applies to devices using the TAB Router network. Manage settings anytime from your portal.
Ask your router. See what changed.
From the portal Home screen, ask about your network or request a supported action in plain language. TAB AI answers in place and shows a clear receipt when it uses a router tool.
- Check router status
- Run a speed test
- Pause a device
- Review blocked threats
TAB AI can make mistakes. For critical issues, contact support.
Built for families, not engineers.
Block Ads Everywhere
Managed domain filters reduce ads and trackers on connected phones, smart TVs, tablets, and game consoles. No browser extension is needed.
Family Parental Controls
5 age presets (Pre-K to Adult), per-device app blocking, screen time limits, internet schedules, and bedtime mode. Keep your kids safe.
DNS Bypass Prevention
No device can hide from protection. TAB Router forces all DNS traffic through its filters - even apps that try to use their own DNS servers.
Safe Search Enforcement
Network-wide Safe Search on Google, Bing, YouTube, and DuckDuckGo. Enforced at the DNS level - no per-browser setup needed.
Malware & Phishing Shield
Known malicious domains are blocked automatically before they can load. Zero configuration required.
Encrypted DNS (DoH)
DNS-over-HTTPS encrypts DNS requests between your router and its configured upstream provider, helping protect those lookups in transit.
Manage From Anywhere
Your online dashboard lets you adjust protection, WiFi settings, and blocked services from anywhere in the world.
WiFi 6 - Dual Band
Fast, modern WiFi 6 with WPA2-PSK security. Dual-band 2.4GHz and 5GHz for coverage and speed.
No Subscription to Protect
One-time purchase. Core ad blocking, parental controls, and the AI assistant are included for the life of the device. Optional TAB GEO Stream add-on: $4.99/mo for geo-unlocked streaming.
Automatic Updates
Your router stays protected with automatic security updates. New threats are blocked as they emerge - no manual action needed.
Designed & Supported in USA
Software designed, engineered, and supported entirely in the United States. US-based customer support.
Guest WiFi
Isolated guest network keeps visitors connected without giving access to your private devices or network settings.
Premium protection. Not a premium price.
| TAB Router | Firewalla Gold | Gryphon AX | Bitdefender BOX | |
|---|---|---|---|---|
| Network-wide ad blocking | ✓ | ✓ | ✗ limited | ✗ |
| WiFi 6 router built in | ✓ dual-band | ✗ no WiFi | ✓ | ✗ no WiFi |
| No subscription | ✓ forever | ✓ | ✗ $79/yr | ✗ $99/yr |
| Parental controls | ✓ 5 age presets | ✓ | ✓ | ✓ |
| DNS bypass prevention | ✓ | ✓ | ✗ | ✗ |
| Safe Search enforcement | ✓ network-wide | ✓ | ✓ per-browser | ✓ |
| Zero setup required | ✓ pre-configured | ✗ technical | ✓ | ✓ |
| Built-in AI assistant | ✓ TAB AI | ✗ read-only | ✗ | ✗ |
| Free lifetime support | ✓ for life | ✗ community | ✗ extra cost | ✗ limited |
| Price | $199 one-time | $468 | $299 + $79/yr | $249 + $99/yr |
$199 with launch discount. Regular price $249.
Anything else on your mind?
Stop paying for ads with your attention.
Everything you need to protect your home - in one box. No subscription. No IT degree.
Unlock streaming from anywhere.
TAB GEO Stream supports international content access for compatible services and devices on your network. No device apps are required because routing is managed at the network level.
US & UK regions
Access content catalogs from both countries. Switch regions anytime from your dashboard.
Targeted regional routing
Supported DNS requests and matching streaming connections use regional gateway and proxy infrastructure. Performance depends on the service and network path.
Network-level setup
Smart TVs, streaming sticks, consoles, phones - if it connects to your WiFi, it's covered. Nothing to install.